How We Helped Cushion Source Grow Revenue 123% Without Increasing Ad Spend
A Google Ads audit and full account overhaul that eliminated wasted spend, fixed a broken shopping feed, and shifted budget toward campaigns that actually drive purchases.
Strong Products, Room to Grow
Cushion Source came to us with a well-established ecommerce business, a deep product catalog, and real demand in the market. Like many growing brands, their Google Ads account had evolved organically over time and there were clear opportunities to sharpen the setup, improve efficiency, and unlock more revenue from the same budget.
When we conducted our initial audit in January 2026, we identified several areas where focused improvements could have an outsized impact on performance without increasing spend.
Spend Efficiency Opportunity
Some budget was reaching broader, lower-intent queries. Tightening keyword targeting and adding structured negatives would redirect that spend toward buyers with stronger purchase intent.
Shopping Feed Enhancement
Product titles, descriptions, and attributes had room to better reflect how buyers search. Strengthening the feed would improve ad relevance and impression share on the most valuable searches.
Expanding SKU Coverage
A portion of the product catalog wasn't yet included in the Shopping feed, leaving potential demand uncaptured. Getting the full range in front of buyers was a straightforward win.
Rebalancing the Funnel
The account leaned toward video and awareness campaigns. Shifting more budget toward bottom-funnel Search and Shopping would better capture buyers who were already ready to purchase.
Our Approach
Full Account Audit and Spend Analysis
We started with a comprehensive audit of every campaign, ad group, search term, and budget allocation in the account. The goal was to understand exactly where the biggest opportunities lay and build a clear, prioritized action plan before making any changes.
Shopping Feed Enhancement and Full SKU Inclusion
We worked through the product feed in detail, strengthening titles to lead with the most search-relevant terms and expanding descriptions with specific attributes, materials, dimensions, and use cases that reflect how buyers search for cushions and home goods. We also identified products not yet included in the feed and brought the full catalog into Shopping.
Feed quality has a direct impact on where and how often products appear in Google Shopping results. Getting these fundamentals right improved impression share on high-intent searches without any additional spend.
Rebalancing Toward Conversion Campaigns
We rebalanced the budget mix, reducing investment in video and upper-funnel awareness campaigns and directing more toward Shopping and Search campaigns where buyers are actively looking to purchase. Awareness campaigns still have a role, but the balance needed to shift to better capture existing demand.
The result was more budget working at the point where buyers are ready to convert, which is where the biggest gains in purchase volume and revenue came from.
Negative Keywords, Bidding, and Continuous Refinement
We built out a structured negative keyword framework to keep traffic focused on buyers with genuine purchase intent, and updated bidding strategies to optimize for purchase value rather than click volume. Regular search term reviews were established as an ongoing practice to maintain account health as performance scaled.
Same Budget. Dramatically Better Outcomes.
Since January 15, spend has remained flat while every performance metric has moved significantly. The results demonstrate what proper account structure, feed quality, and budget allocation can unlock without increasing investment.